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10/01/20
Ingolstadt
Company

Re-orientation of the brand takes shape –
Audi starts a new brand campaign

  • Global brand campaign visualizes Audi’s brand strategy
  • “Future is an Attitude” is our communicative approach for future campaigns
  • Henrik Wenders, SVP Brand Audi: “By refining our brand strategy we give a contemporary definition to ‘Vorsprung’ and make ourselves ready for the future”

Audi is redefining “Vorsprung” and putting people with their values and needs at the heart of the refined brand strategy. Sustainability, digitalization and design continue to be the core themes. The transformation towards sustainable and digital premium mobility is emphasized in the new global brand campaign with the slogan “Future is an Attitude”. Furthermore, the re-worked corporate identity will be globally visible for the first time.

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